Abarth is an Italian racing car maker founded by Austrian-Italian Carlo Abarth and Italian Armando Scagliarini in Turin in 1949. Its logo depicts a stylized scorpion on a red and yellow background.

After years of sports competing on the continent, competition organisers announced the launch of a new Abarth 500 GB series for 2010. The competition was to represent a new high profile sponsored race series, which was staged at Oulton Park, Cheshire, on 3–5 April 2010. Building on the success of its namesake Italian and European series, the GB competition brought together a plethora of driver-talent from across the British Isles; including no less than four female entrants in Vicki Butler-Henderson, Fiona Leggate, Sarah Franklin and Cassey Watson. The GB series was developed by the competitors for the competitors; by the sponsors for the sponsors, and by the fans for the fans. All Abarth Assetto Corse cars are built in Turin, Italy, and are checked to the highest standards. They are also subject to a shakedown and test at the Fiat Group proving ground in Balocco.